Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

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Google France has built an escape room to seamlessly unite online and offline worlds.

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

AdFreak

Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

Virtual keys to a physical prison

Angela Natividad

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Angela Natividad