Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

Virtual keys to a physical prison

Google France has built an escape room to seamlessly unite online and offline worlds.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.