Vox Media is crashing the NewFronts party.
Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be generating even more business in that space.
Dan Fierman remembers where he was on April 8, 1994, the day Nirvana frontman Kurt Cobain was found dead in his Seattle home. Fierman, like many other 20-year-olds in those days, first heard about Cobain's suicide from MTV News' Kurt Loder. "It's a brand that's very personal and meaningful to me," Fierman told Adweek.
Vox Media has come a long way since its days as SportsBlogs Inc. In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches 170 million users across its eight brands, including Re/Code, The Verge, and main news site Vox.com. Now Vox Media president Marty Moe wants to turn those brands into their own TV channels.
Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising.
Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has […]
Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting brands tap into that magic.
Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media partners, including Vice, Vo
On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation.
For most news sites, accidentally publishing an article too early can be embarrassing but rarely reveals too much. For The Verge, though, such a slip today revealed something truly surprising: a Super Bowl ad the site has in the works.