Vox

Vox Media Launches Its First TV Show on A+E Network’s FYI

Vox Media is crashing the NewFronts party.

NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be generating even more business in that space.

How MTV News Is Trying to Make Itself Relevant Again for a New Generation

Dan Fierman remembers where he was on April 8, 1994, the day Nirvana frontman Kurt Cobain was found dead in his Seattle home. Fierman, like many other 20-year-olds in those days, first heard about Cobain's suicide from MTV News' Kurt Loder. "It's a brand that's very personal and meaningful to me," Fierman told Adweek.

In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks

Vox Media has come a long way since its days as SportsBlogs Inc. In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches 170 million users across its eight brands, including Re/Code, The Verge, and main news site Vox.com. Now Vox Media president Marty Moe wants to turn those brands into their own TV channels.

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising.

These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment

Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has […]

Vox Media Sings the Praises of Chorus

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting brands tap into that magic.

How Facebook’s New Video Partners Like Vox and Vice Will Grab Attention for Brands

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media partners, including Vice, Vo

Is Facebook Trying to Edge Out YouTube?

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation.

After Accidentally Revealing Its Super Bowl Ad, The Verge Decides to Leave It Live

For most news sites, accidentally publishing an article too early can be embarrassing but rarely reveals too much. For The Verge, though, such a slip today revealed something truly surprising: a Super Bowl ad the site has in the works.