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Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media partners, including Vice, Vox and Funny or Die.
The media companies will work with advertisers on original video—produced and targeted, using Facebook data. Facebook brings the technical ingenuity, and the digital creators provide the art for the campaigns, said Mike Hadgis, Vox Media's vp of global revenue and partnerships.