Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting brands tap into that magic.
At its first upfront presentation Thursday Vox announced it was going to let brands use the platform for their native content through a service called Chorus for Advertisers. DigitasLBi was named the first agency partner.
"With the introduction of Chorus for Advertisers, marketers can leverage the same insights, data, workflow, and product technology that has driven astonishing results for our seven acclaimed media brands," said Mike Hadgis, vp of global revenue and partnerships for Vox Media.