Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide
Brand Marketing
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the [...]
Grey London Takes Promo Grand Prix for LifePaint, Which Lights Up Cyclists at Night
Brand Marketing
CANNES, France—Grey London, which has joined the ranks of the elite creative agencies in recent years, won its first Cannes Grand Prix here tonight, topping the Promo & Activations Lions [...]
Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars
Performance Marketing
More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major market
Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night
Creativity
Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they [...]
You Don’t Need to Buy a Super Bowl Spot to Advertise During the Big Game
Brand Marketing
When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials.
24 Hours in Advertising: Tuesday, Jan. 27, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: