Ad of the Day: Volvo’s Ads Are Getting Artful and Cryptic, and Maybe That’s a Good Thing

A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert. One lone buffalo, roaming. 

Uber and Volvo Are Bringing Free, Self-Driving Cars to Pittsburgh This Month

Uber's commitment to automated transportation was revved up today when it partnered with Volvo to give Pittsburgh commuters the opportunity to try out self-driving cars for free. Uber also bought Otto, a self-driving truck startup founded by a pair of former Google developers.

How Innovation and Integration Continue to Shape the Future of Marketing

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than

MDC Acquires the Agency Behind Volvo’s ‘Epic Split’ Campaign

MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's "Epic Split" campaign—forming a "strategic global partnership" between the agency and CP+B.

How Volvo Stole Energy From Other Cars on a California Highway to Power This SUV

Volvo's new XC90 T8 hybrid is more than just a potential getaway car. It's a twin-engine thief that steals power from other vehicles. At least, that's how the seven-seat SUV is portrayed in this inventive "Highway Robbery" stunt crafted by Grey New York. Over the course of a two-day shoot on a busy roadway in Southern California, the team employed a tricked-out peristaltic pump and "road-mat" to harness the momentum of passing traffic and generate electricity for charging the XC90 T8.

How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot

Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines.

Ad of the Day: Swedish Conductor Marie Rosenmir Is Volvo’s Unlikely New Endorser

A new spot for the Volvo V40 R-Design by Grey London focuses on the details, with a more soft-spoken tone than the usual false confidence we've come to expect from car ads.

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad enough, stealing away all those listeners, drivers will soon be able to devote their time and attention to any number of diversions. Want to catch up with your favorite Netflix series as you're stuck on the highway?

5 Ways Marketers Are Already Putting Sensors to Work

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.

6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015

With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is […]