It all started with bug collecting. As a child growing up in the rural outskirts of Tokyo, Satoshi Tajiri lived for trapping insects. He loved the way they moved, their colors and variety. He wanted, you might say, to catch them all.
Japan-based mobile game maker GREE International has named Goodby Silverstein & Partners as its first creative agency of record. GS&P beat out four competitors in a review.
Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create three life-sized action figures (mint condition in box, with all accessories) from the game and placed them around the planet.
Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too?
The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users who depended on motion-control technology—which game consoles from manufacturers like Sony PlaySta
I love Johnny Cash. I love Mass Effect. But man, are those two great tastes that taste weird together. The next iteration of the epic sci-fi video game series was announced today via a first-look trailer at E3, and there's clearly a lot to look forward to with Mass Effect: Andromeda. That said, let's talk a bit about the soundtrack selection: Cash's rendition of Western classic "Ghost Riders in the Sky." Specifically, let's talk about the fact that it was a dumb pick.
YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have their own Internet pages on the platform, which is called YouTube Gaming and will be available later this summer in the United States and United Kingdom.
Fallout games have long balanced the morbid subject of nuclear annihilation with a surprising level of style and humor, and the much-anticipated trailer for Fallout 4 is no exception.
Jack Guarnieri isn't the sort of guy who worries about fans dogging him everywhere—except, that is, when he walks into a pinball parlor.
One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported.