YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope
Performance Marketing
YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live [...]
7 New Things That YouTube Revealed At Vidcon
Performance Marketing
YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help.
YouTube Unleashing the Power of Its Network at VidCon
Performance Marketing
YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots.
Smosh Says Sponsored Videos Need to Feel Authentic
Performance Marketing
The hit YouTube duo Smosh has a pretty simple philosophy when it comes to folding sponsors into their videos: they only feature brands they are passionate about.
Investor Says Amazon Could Take on YouTube
Performance Marketing
YouTube is like the Walmart of video, argued venture capitalist Mark Suster Thursday at the VidCon conference, explaining that the Google company is so dominant that video creators essentially have [...]
YouTube Extends Production Space Program to New York
Performance Marketing
YouTube is headed to New York. The Web video giant said at VidCon on Thursday that it will open a production space in the Big Apple for video creators. It's [...]