YouTube Unleashing the Power of Its Network at VidCon

Google hopes to show brands the best of what its online influencers have to offer

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots. And, it's trying to take center stage at this year's VidCon, where it hopes showcase just how much having one of these online influencers on a campaign can help a brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in