This week, the Adweek staff is highlighting a chair custom-made for maximum screen time, J.Crew's new athleisure line, a charging capsule for your wireless earbuds and more. Take a look!
This week, the Adweek staff is highlighting a waterproof iPhone camera case, Nintendo-inspired kicks, a Bluetooth-enabled lock and more. Take a look!
One afternoon, a sun-tanned 21-year-old actor named Sean Penn sauntered into the Vans store in Santa Monica, Calif., in search of a pair of comfortable shoes. Penn, who had recently landed a movie part playing a SoCal stoner dude named Jeff Spicoli, picked out a pair of slip-ons in a checkerboard pattern.
There's no solid way of predicting what might go viral on the Internet or when. So when a brand can hop on board in a moment's notice, the results can be rewarding—or at the very least, applause worthy. And when a new teen-turned-meme video took the Internet by storm this week, a couple of brands were quick to hop on the train.
A hot messaging app is starting to get more targeted with its fledgling ad business. Kik said today that it is giving brands the ability to deliver promoted messages based on gender, country and device—Apple or Android.
Agencies like to trumpet their account wins in breathless emails, but here's a press release that plays things closer to the vest. It seems Catch New York has been hired by Vans for an "extra super top secret project." Reportedly. Allegedly. Possibly.See the release below.Pictured above are agency co-founder and managing partner Joe Perello, partner and CCO Doug Spitzer, and co-founder and managing partner Arie Kovant.At least, that's supposedly them.
For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares.
Fall is right around the corner, and that means it's time to (begrudgingly, perhaps) refresh your look. Where better to get sartorial advice than from GQ, a brand that has been dishing out style tips for over 50 years?
While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer
It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in full swing.