YouTube’s 10 Most-Watched Ads in October
Brand Marketing
They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting [...]
McCann Erickson Wins Fast Food Account
Brand Marketing
McCann Erickson is back in the fast food business: The Interpublic agency, which previously worked for Applebee’s, won Joe’s Crab Shack after a review. The search, which was conducted by [...]
Media All-Stars
Brand Marketing
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in [...]
American Laser Skincare Finds Lead Shop
Brand Marketing
In rethinking its marketing efforts, American Laser Skincare aims to become less tactical and more expansive. Previously, the company relied mainly on search engine optimization, affiliate marketing and digital display [...]
Media Buyers Suit Up for NFL Season
The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party.
Media Plan of the Year 2012
Brand Marketing
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year [...]