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The former head of strategy at Universal McCann has taken a top role at Heat in San Francisco.
Mike Barrett joins his new agency as managing director of communications strategy and media.
At UM, a unit of Interpublic Group, Barrett led strategy for North America. He had worked at the agency since November 2008.
Earlier in his career, Barrett was a planning director at Publicis & Hal Riney an account executive at Leo Burnett.
In his new job, Barrett becomes part of senior management at Heat, reporting to executive creative director Steve Stone and president John Elder.
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