Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York's Union Square station today, the brand has represented exactly that.
Calvin Klein surely knew its new ad campaign would ruffle some feathers, which is probably why it's choosing to weather the storm of online outrage rather than back down on its new creative.
Adjusting the packaging around your frank and beans is a timeless annoyance for men, some of whom handle the process subtly ... while others don't.
The earnest, staid tone of underwear advertisements easily lends itself to parody. And while that tactic has been on trend, new Late Late Show host James Corden has taken it a step further with David Beckham, a man who is famous for stripping down to his skivvies.
Never underestimate the power of nostalgia, even in the form of quasi-ironic undergarments. Internet users of a certain age have been abuzz over the past 24 hours about a new line of superhero-themed Underoos sized for adults and available at Hot Topic. In fact, of the eight sets announced yesterday—Superman, Wonder Woman, Batman, Batgirl, Harley Quinn, Captain America, He-Man and Skeletor—the only two left in stock as I write this are Harley Quinn and Batgirl, both available only in large. (The Batman underwear literally went out of stock and then vanished while I was typing this.)
The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its panties.
Underwear delivery startup MeUndies.com may have removed some of the anxiety about buying underwear from men’s lives, but the eight-month-old service has apparently decided it still needs to do more to get men excited about replacing their boxers and briefs.
Whatever is happening in this Brazilian underwear ad, it's not going to end well. A piece of advice for the older gent: Don't be that guy. Via Homadge and Tosh.0.
Students at Brooklyn Law School are chafing after Diesel models in their underwear commandeered the school's library for an ad shoot and rubbed their gross bodies all over the books […]
Slackers of the world have a new patron saint. Mark, the one-testicled Torontoan who spent 25 days at home on camera in his underwear, has raised $50,000 for the Canadian […]