It's been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us. Adweek's picks for the 10 best ads […]
How do you make an ad about invisibility? It's an absurd idea, particularly for a sports ad. Sports is about performance and the ultimate visibility of battle. Not someone receding from view.
Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball, starting in 2020. It's the first professional league uniform deal for the brand.
Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while […]
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the most interesting work," Droga says.
Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around.
It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising.
Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data.
If you're on Snapchat today scrolling through the sports-centric channels on Discover you're likely to see an invitation from Under Armour to play a game.