Michael Phelps, Businessman: The World's Greatest Olympian Writes His Second Act

His future as a husband, father, endorser and entrepreneur

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Michael Phelps had a better 2016 than you.

He got married. He had his first child. He starred in the year’s best ad—an elegiac masterpiece by Droga5 for Under Armour. And at 31, the planet’s greatest-ever swimmer went to his fifth and final Olympics, in Rio, seeking redemption—four years after a lackluster (for him) London 2012, and two years after a fraying personal life ended in a DUI arrest (his second) and rehab.

Redemption, he found.

Phelps grinded out a storybook ending to his swimming career in Brazil, winning five gold medals and a silver, putting his tally at a staggering 28 Olympic medals, and 23 golds.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in