Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on […]
The Pop upfront wasn't a huge spectacle. Roughly 25 people were sprawled out on couches atop the Gansevoort Park Avenue in New York Thursday morning. There were no media buyers—just media and Pop employees. And that's exactly how the newly rebranded, CBS-owned network wanted it.
Tyra Banks, self described "supermodel turned super mogul," heads up a Demand Media-backed "Tea with Tyra" roundtable event this afternoon before taking the stage at the Digitas NewFront conference. But first, she traded emails with Adweek about engaging with her "fams" on Twitter, writing fiction for the first time and, naturally, "smizing." Excerpts: How does your new site, typeF, fit into the Tyra empire? TypeF.com is a way for me to further my objective of expanding the definition of beauty in a way that was never possible before. I am now able to reach women across the world on a very personal level. TypeF provides women everywhere with personalized fashion and beauty tips, tricks and information that addresses their specific features and traits and ultimately celebrates their own unique style. Is there a “how to smize” article on typeF yet? There is not a specific "How to smize” article on typeF.com, however there are several articles that reference smizing (smiling with your eyes) but thanks for the suggestion, I am going to get right on that!