Thriving in a High-Stakes Review Frenzy, UM Is Adweek’s Global Media Agency of the Year
Brand Marketing
UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger [...]
Excedrin and Tylenol Suffer Recall Headache
Brand Marketing
It’s enough to give brand marketers a whopping headache.
Tylenol Recovers
Brand Marketing
After years of recalls and plant shutdowns, the pain reliever’s reputation bounced back, landing it at the top of YouGov BrandIndex’s list of brand gainers for the month of May.
Tylenol PM wall-sheep will help you drift off
Creativity
Deutsch is doing some pretty clever projection advertising for Tylenol PM around New York City. The video here, from Flickr users Steve and Sara, shows a parade of sheep bouncing [...]
Warm up with heated ads from Tylenol Cold
Creativity
Deutsch, Fuel Outdoor and OSI put heating units on Metro Lights displays in New York, Chicago and Philadelphia to tout Tylenol Cold Warming Liquids. According to Deutsch: "Fuel's heated Metro [...]