Tylenol

Thriving in a High-Stakes Review Frenzy, UM Is Adweek’s Global Media Agency of the Year

UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger network competitors. 

‘Milk’ Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance Black tossed down the gauntlet for LGBT rights—and he's been a tireless fighter for the cause ever since.

Tylenol Further Explores the Changing Face of the American Family in New Ad

Tylenol is continuing its celebration of diverse families with a new commercial from J. Walter Thompson in New York featuring same-sex and interracial couples.

Why Johnson & Johnson Treasures BabyCenter’s Data

Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency).

J&J’s Global Creative Review Nears Finish

Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three roster shops: DDB, BBDO and JWT.

Excedrin and Tylenol Suffer Recall Headache

It’s enough to give brand marketers a whopping headache.

Tylenol Recovers

After years of recalls and plant shutdowns, the pain reliever’s reputation bounced back, landing it at the top of YouGov BrandIndex’s list of brand gainers for the month of May.

Tylenol PM wall-sheep will help you drift off

Deutsch is doing some pretty clever projection advertising for Tylenol PM around New York City. The video here, from Flickr users Steve and Sara, shows a parade of sheep bouncing […]

Warm up with heated ads from Tylenol Cold

Deutsch, Fuel Outdoor and OSI put heating units on Metro Lights displays in New York, Chicago and Philadelphia to tout Tylenol Cold Warming Liquids. According to Deutsch: "Fuel's heated Metro […]