Kelly Johnson has been promoted to president at twofifteenmccann, San Francisco, a new role at the McCann Worldgroup agency following a recent surge in new business.
There's a record-breaking number of shows on television—we're at "Peak TV" after all—and it can seem impossible to keep up. Hulu is here to help in a new campaign from twofifteenmccann.
Advertisers have been trying forever in commercials to communicate the power of music, and it's almost an impossible task.
Machine Zone's war-themed mobile game Mobile Strike will get a commercial on Super Bowl 50, the ad's star, Arnold Schwarzenegger, confirmed Wednesday. Schwarzenegger, who is making his third straight appearance in Super Bowl ads, appeared on the Super Bowl's Greatest Commercials special on CBS last night, and introduced the teaser below.
Hulu tries to balance its fun, quirky brand persona with a ton of actual product mentions in this big new brand spot from twofifteenmccann, which broke Sunday night as a :60 on TV and is running online as an :81.
Twofifteenmccann indulges in some delicious meta humor with four fun ads touting Hulu's ad-free option, announced a couple weeks back and priced at $11.99 a month.
For a few lucky listeners, using Pandora can get you a personal concert with one of your favorite artists.
Mike Parsons, the managing director of twofifteenmccann, has left the agency to become chief operations officer at The Factory, an incubator start-up in San Francisco. A search is underway to find a replacement for him at the McCann Worldgroup shop, sources said.
McCann Worldgroup has won a project from AOL although it’s unclear how the business will be managed to avoid conflict issues with Microsoft at twofifteenmccann, sources said. “It’s a hot potato at the moment,” said one source. “Can they take it? Where should they put it? Is it going to create a problem?”