Hulu Is Off and Running in Its Big, Fast-Talking New TV Commercial

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Hulu tries to balance its fun, quirky brand persona with a ton of actual product mentions in this big new brand spot from twofifteenmccann, which broke Sunday night as a :60 on TV and is running online as an :81.

Tom Kuntz of MJZ directed the commercial, and it certainly emulates the style that he helped make famous in his Old Spice work—that of the fast-talking pitchman who uses witty one-liners to guide the viewer through a comically surreal, prop-laden world.

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