3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them
Performance Marketing
Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension.
Here’s the Incredible Social Buzz Arby’s Has Created Around Jon Stewart’s Departure
Performance Marketing
Sometimes it pays to laugh at yourself.
McCann’s Mad Men Tweets Help Lift the Agency’s Mentions by 46%
Performance Marketing
Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years.
Brands All Use This Same Tired Joke on Twitter and It Needs to Stop
Performance Marketing
We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers."
How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl
Performance Marketing
Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now [...]
Ashton Kutcher, an Uber Investor, Wades Into Brouhaha With Tweets About ‘Shady Journalist’
Performance Marketing
Ashton Kutcher, an investor in Uber, has taken to Twitter to question the uproar around recent comments by the car-sharing app's svp of business, Emil Michael.