Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension.
Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years.
We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers."
Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now have better video options for teasing their commercials.
Ashton Kutcher, an investor in Uber, has taken to Twitter to question the uproar around recent comments by the car-sharing app's svp of business, Emil Michael.
Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do. So, this week, IHOP sent a tweet that really got us wondering, who is behind this account?
Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are. Luckily, Mike Monteiro is that foil. Much of this morning, he's been replying to brands' 9/11 tweets with amusingly fake enthusiasm, giving his 45,000 followers some comic relief on what's always a difficult day. Check out some of Monteiro's tweets below.
Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time campaigns to shell out product samples and build brand buzz.