Tweets

3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them

Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension.

Here’s the Incredible Social Buzz Arby’s Has Created Around Jon Stewart’s Departure

Sometimes it pays to laugh at yourself.

McCann’s Mad Men Tweets Help Lift the Agency’s Mentions by 46%

Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years.

Brands All Use This Same Tired Joke on Twitter and It Needs to Stop

We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers."

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now have better video options for teasing their commercials.

Ashton Kutcher, an Uber Investor, Wades Into Brouhaha With Tweets About ‘Shady Journalist’

Ashton Kutcher, an investor in Uber, has taken to Twitter to question the uproar around recent comments by the car-sharing app's svp of business, Emil Michael.

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do. So, this week, IHOP sent a tweet that really got us wondering, who is behind this account?

This Guy’s Replies to 9/11 Brand Tweets Sum Up Everything That’s Wrong With 9/11 Brand Tweets

Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are. Luckily, Mike Monteiro is that foil. Much of this morning, he's been replying to brands' 9/11 tweets with amusingly fake enthusiasm, giving his 45,000 followers some comic relief on what's always a difficult day. Check out some of Monteiro's tweets below.

Evian’s Real-Time Marketing Reaps Big Social Stats

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time campaigns to shell out product samples and build brand buzz.

Nike’s World Cup Triumphs Summed Up in One Infographic

While competitor Adidas has had its hands full with Luis Suarez's biting inc