Organic Nabs Creative Vet From Google
Brand Marketing
Organic has hired agency vet David Bryant away from Google, the San Francisco-based digital marketing shop ann
Intel Taps Venables Bell for Ultrabook Push
Brand Marketing
The balance of power among creative agencies working for Intel has shifted again, this time in favor of Venables Bell & Partners.
Tribal DDB S.F. Hired to Fight ‘Robotripping’
Brand Marketing
An anti-drug abuse nonprofit and a pharmaceutical trade association have teamed up to hire digital agency Tribal DDB San Francisco, hoping the agency can help them stop teenagers from getting [...]
Should Agencies Act More Like Startups?
Performance Marketing
The panel topic may have been whether ad agencies need to "think like tech companies," but Jon Steinberg, president of viral marketing company BuzzFeed, suggested that the opposite question might [...]
In a Pinch for a Pitch? Just Spin the Wheel of Concept
Creativity
Much of the advertising industry seems to run proudly on bullshit. That’s especially true in the Web and mobile space, where rapidly changing technologies have created even more ways for [...]
Ad of the Day: McDonald’s
Brand Marketing
DDB and digital sibling Tribal DDB take it upon themselves to vindicate the lemon in a new campaign for McDonald's McCafé Strawberry Lemonade slushie. To that end, the agencies enlisted [...]