Intel Taps Venables Bell for Ultrabook Push

Shop outstrips Tribal DDB, DDB for the task

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The balance of power among creative agencies working for Intel has shifted again, this time in favor of Venables Bell & Partners.

Last year, Venables Bell lost its lead status on Intel’s core “Sponsors of tomorrow” campaign to Tribal DDB and DDB, although Venables Bell continued to work for Intel, on product-specific ads. Now, Venables Bell has landed Intel’s biggest assignment this year: a global campaign touting the processors it creates for ultrabook laptops.

The nod came after a pitch between Venables Bell and Tribal DDB and DDB.

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