In a Pinch for a Pitch? Just Spin the Wheel of Concept

Much of the advertising industry seems to run proudly on bullshit. That’s especially true in the Web and mobile space, where rapidly changing technologies have created even more ways for agencies to sell clients ideas that may or may not actually help build brands (or work at all, really). Seizing on the zeitgeist, digital agency Tribal DDB has decided to poke some fun at the range of trendy techniques and shiny tricks that seem to be rehashed again and again.