A Filmmaker’s Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google
Creativity
Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor [...]
How Chris Paul Became the NBA’s Most Gifted Endorser(s)
Brand Marketing
IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and [...]
Steve Stoute Adds New Leaders to Translation
Brand Marketing
Steve Stoute is restocking his leadership ranks at Translation with veterans of the agency and marketer worlds. Joining as president is Nils Peyron, a former account leader at McCann Erickson [...]
Chris Paul’s Jordan Sneakers Now Available in Twin Brother Cliff’s Favorite Design: Argyle
Creativity
A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because [...]
Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot
Creativity
Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from [...]
Here’s Who May Gain From Publicis-Omnicom Client Fallout
Brand Marketing
As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to [...]