Kanye West Charms Cannes With His Moral Take on Brands and Culture

Plus, what he thinks about Apple's deal with Beats

CANNES, France—Kanye West was roundly ridiculed last year when he likened himself to Steve Jobs in a New York Times interview. But the rapper is very much like the late Apple founder in at least one respect: He is obsessed with good taste, and frames his pursuit of it in deeply moral terms.

@nudd Tim Nudd is a former creative editor of Adweek.