Kanye West Charms Cannes With His Moral Take on Brands and Culture

Plus, what he thinks about Apple's deal with Beats

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


CANNES, France—Kanye West was roundly ridiculed last year when he likened himself to Steve Jobs in a New York Times interview. But the rapper is very much like the late Apple founder in at least one respect: He is obsessed with good taste, and frames his pursuit of it in deeply moral terms.

For Jobs, that meant battling the evil mediocrity of Microsoft and producing beautiful tech products that, in his view, raised humanity to a higher level.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in