Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot

Translation gets cartoony

Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from Translation starring Scooby-Doo and the gang.

The ad, which broke this weekend during Saturday Night Live, shows the meddling kids getting in an accident on a road after the Creeper jumps out in front of them. Using the magic "Like a good neighbor" jingle, they summon a State Farm agent, who helps them out—and reveals the real identity of the Creeper (who, alas, turns out not to be Flo from the Progressive commercials).

The spot was created with Warner Brothers and uses the official character graphics, voices and music tracks from the cartoon. The animated agent is based on a real person, too—State Farm agent Lucy Rodas, who "helps her customers get to a groovier state in Norwalk, Calif.," according to the company.

"State Farm has been 'like a good neighbor' for customers since 1922, allowing them to help many different people across the decades," says Translation creative director, Emily Sander. "Pairing with Warner Bros.' Scooby-Doo allowed us to demonstrate that heritage of help in a unique way, showing just how far it extends—even to the animated, mystery-solving Scooby Gang of friends from 1969."

"Just as the Scooby Gang solves a mystery and saves the day, like a good neighbor, State Farm is there to save the insurance day," adds State Farm assistant vice president of marketing communications Tim Van Hoof.

Credits below.


Brand/Client: State Farm

Spot: "Scooby"

Agency: Translation

Founder/CEO: Steve Stoute

Group Creative Director: Chris Valencius

Creative Director: Emily Sander

Associate Creative Director, Art Direction: Paul Roberts

Associate Creative Director, Copywriter: Nate Virnig

Director of Content Production: Miriam Franklin

Director of Business Management: Debra Horvath

SVP Group Account Director: Ben Gladstone

Account Director: Susanna Swartley

Account Supervisor: Sara Daino

Account Executive: Verena Zannantoni

Partner, Strategy: John McBride

Animation Company: Warner Brothers Animation

Executive Producer: Sam Register

Production Supervision: Bobbie Page

Supervising Producer: Tony Cervone

Line Producer: Wade Wisinski

Media Buy: Handled by OMD

End Tag Animation: The Mill LA

VFX Animator: Jonny Sidlo

VFX Designers: Sharai Corral, Clarice Chin

VFX Executive Producer: Stephen Venning

VFX Producer: Elizabeth Newman

Audio Post: ADVANTAGE Post Sound Services

Mixer: Ray Leonard

Sound Designer: Robert Duran

Foley Artist: John Lampinen

Foley Mixer: Aran Tanchum

Music: Robert J Kral

Composer: Robert J Kral