Finally, Ads for Discount Furniture That Don’t Just Yell, ‘Come On Down!’

Translation gives American Signature's brands a new voice

IDEA: Ads for discount furniture aren't usually very funny—at least, not intentionally so. But Translation's new work for American Signature breaks away from the category's tired old direct response model and casts the product as a central player in quirky vignettes directed by a master of the absurd, Harold Einstein.

@nudd Tim Nudd is a former creative editor of Adweek.