CVS Caremark Corp. has rebranded itself itself to CVS Health. And to tout the change, the company has unveiled a new logo and tagline, “Health Is Everything,” with an all-encompassing campaign that includes digital, print, television, outdoor and experiential ads.
VIP, an e-cigarette maker in Britain, has reacted to what it felt was a dumb ban against its ads by doing the mature thing—producing a smutty campaign full of sexual innuendo that's blatantly more controversial than the previous one but which apparently falls within the letter of the law. The Ad Standards Authority previously reprimanded VIP and other e-cigarette makers for running ads that weren't clear they were for e-cigarettes, and didn't mention that the products contain nicotine. Both of those facts are clear enough in the 20-second teaser below—after you hear the woman telling you to "get it out" and "put it in my mouth." There's a version with a man, too. The short TV spots don't show the product—they're not allowed to—but the 60-second online versions do. "I think it's safe to say that our ads could be considered controversial and definitely push the boundaries. However, we make no apologies for this," says David Levin, co-founder of VIP. "Due to advertising regulations, we were not permitted to include the product in the ad, so we decided to take a tongue-in-cheek approach to appeal to an adult audience and communicate the superior taste of VIP products whilst making it clear they do contain nicotine." Hat tip: Unruly Media.
Snoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book. Created from rolling papers printed with his lyrics and bound with hemp and twine, it's the perfect promotional item to reflect Snoop's glorious career. Clearly, someone had their mind on the money when they came up with this perfect tie-in.
Ushering in the new year at the Smoking Deaths billboard above Santa Monica Boulevard in West L.A. has become a somewhat morbid yet surprisingly meaningful tradition. Each year, just before midnight on Jan. 1, locals gather to watch as the numbers, which tally the nation's annual smoking-related deaths, are manually reset to zero.
Anti-cigarette activists are up in arms about American Spirit cigarette ads that claim the brand is eco-friendly. The ads call the products "organic" because the manufacturing process uses hybrid vehicles and renewable energy.
The Australian government will make you think twice before lighting up. Lawmakers in Canberra have plans to remove all types of branding from cigarette packaging, replacing it with gruesome color photos of the ill effects of smoking.
You're a cigarette brand, and you agreed to spend $1 billion sponsoring Formula One racing. But then Europe passes a pesky law that forbids advertising tobacco (and only tobacco) at […]
Arnold's latest "Truth" entry for the American Legacy Foundation reprises the "mock job interview" theme launched a few weeks ago, this time focusing on big business' love affair with acronyms. […]