Snoop Dogg Pimps Rolling Papers With Smokable Book of Lyrics

Pereira & O'Dell lights up an innovative design

Snoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book. Created from rolling papers printed with his lyrics and bound with hemp and twine, it's the perfect promotional item to reflect Snoop's glorious career. Clearly, someone had their mind on the money when they came up with this perfect tie-in. The book is titled Rolling Words: A Smokable Songbook (ha! punny) and was created by ad agency Pereira & O'Dell. Snoop himself seems excited about the item in the promotional video below. He doesn't explicitly state that the book is for rolling joints, but you can draw your own conclusions based on the Dogg's reputation (and his arrest in January for marijuana possession). That only makes the book more brilliant. After all, how do you advertise a product than enables illegal behavior without going one toke over the line? Just like this.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.