E-Cigarette Maker Launches Bizarre, Raunchy Teasers in Response to Ad Ban

'No apologies' for new tactic

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

VIP, an e-cigarette maker in Britain, has reacted to what it felt was a dumb ban against its ads by doing the mature thing—producing a smutty campaign full of sexual innuendo that's blatantly more controversial than the previous one but which apparently falls within the letter of the law.

The Ad Standards Authority previously reprimanded VIP and other e-cigarette makers for running ads that weren't clear they were for e-cigarettes, and didn't mention that the products contain nicotine.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in