Cycle of Life: Resetting L.A.'s Smoking Deaths Billboard

Once a year, for a moment, a clean slate

Ushering in the new year at the Smoking Deaths billboard above Santa Monica Boulevard in West L.A. has become a somewhat morbid yet surprisingly meaningful tradition. Each year, just before midnight on Jan. 1, locals gather to watch as the numbers, which tally the nation's annual smoking-related deaths, are manually reset to zero.

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