People Freaked Out When AMC Theaters Floated a Pro-Texting Policy for Movies, So It Reversed Course
Performance Marketing
AMC Theaters floated the idea of changing its policy to allow texting during movies this week, and it lasted about as long as a Snapchat message.
Yahoo Buys Upstart Snapchat Rival Blink
Performance Marketing
Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target.
Skype’s Message to Facebook and WhatsApp: Millennial Use Growing
Performance Marketing
Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches [...]
BlackBerry Messenger Debuts Slate of Ad Products
Performance Marketing
BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week [...]
Messaging App Tango Raises $280 Million
Performance Marketing
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun
This [Corporate] Message Will Self-Destruct
Performance Marketing
Hot tips, insider info, top secrets and off-the-record comments have a new app for secure digital transmission: Confide.