This [Corporate] Message Will Self-Destruct

Confide app enters Snapchat territory with sly sharing app

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Hot tips, insider info, top secrets and off-the-record comments have a new app for secure digital transmission: Confide.

The New York City-based startup launched today and is positioning itself as a Snapchat for the corporate world. Confide is an app for users to send mobile messages that are encrypted, hidden and automatically destruct after they are viewed.

Jon Brod, a former AOL exec, co-founded Confide looking to capitalize on the growing trend in messaging apps and increased concerns over Internet privacy.

Confide messages appear like mobile emails with the text hidden behind a digital screen; the words appear as a user trails a finger over them and then they hide again.

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