Ad of the Day: Will the World’s Second-Oddest Family Be a Winner for Sprint?
Brand Marketing
Dad is a hamster, voiced by Andrew Dice Clay. One son, played by new Saturday Night Live cast member Kyle Mooney, is supposed to be at college, except he's home [...]
Inside James Earl Jones and Malcolm McDowell’s Dramatic Readings for Sprint
Brand Marketing
IDEA: It might be one of the toughest jobs they've ever had.
Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid
Brand Marketing
Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward [...]
The Future of Advertising Hinges on Understanding Identity
Performance Marketing
The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide [...]
Verizon Hangs Rivals’ 4G Coverage Maps in a Gallery Because They Look Like Abstract Art
Creativity
Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon [...]
Adorable Floating City Makes the Perfect Setting in Ad for Cloud Storage
Creativity
As dirigible-based love stories go, this one's pretty cute. Israeli telecom Pelephone highlights the soft and fluffy side of cloud storage by creating a serene urban landscape populated by floating [...]