Tech

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her own story. The call to build something great is no less significant or full of adventure than a protagonist's journey in a blockbuster film.

This Week’s Must-Haves: a Smart Pill Dispenser for the Entire Family

This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that […]

Forget Drones. This Year’s SXSW Will Usher in the Era of Real-World Robots

If FaceTime and Siri already make you feel like you've been transported into a Jetsons episode or a scene from Blade Runner, buckle up.

Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015

Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes redemption, but also witnessed Cannes morph into the creativity-meets-technology mega festival it is today.

KitKat Changes Its Name to ‘YouTube Break’ on 600,000 Candy Wrappers

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers in the United Kingdom. Hey, who needs sugar-based energy more than online video binge watchers?

SXSW: Did It Really Matter for Marketers and Agencies?

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment.

7 Ways SXSW Is Starkly Different From Mobile World Congress

With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are […]

Edward Snowden: Tech Giants Are Irresponsible With Consumer Data

Echoing sentiments expressed by Julian Assange at South by Southwest Interactive two days ago, exiled American whistle-blo

Check-In CES: The Virtual Reality Flood