WPP Rebrands Its Ford-Dedicated Agency to Reflect Its Expanded Reach
Brand Marketing
WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and [...]
David Murphy Heads to Team Detroit
Brand Marketing
A veteran car guy is getting back into the game. David Murphy, who used to run Saatchi & Saatchi’s lead office on Toyota, has become president of Team Detroit, WPP [...]
Ford Puts Blog Fans in Driver’s Seat
Performance Marketing
A few weeks ago, auto enthusiasts Clay Smith and Rob Scafidi were posting random comments on the car blog Jalopnik about the 2013 Ford Fusion.
Organic Expands Management Team
Brand Marketing
David Shulman continues to build out his new leadership team at Organic.
Microsoft Rolls Out Windows 8 Ads
Performance Marketing
Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty.
Etch A Sketch Honors Its Late Inventor With Lovely, Sad Tribute Ad
Creativity
André Cassagnes, inventor of the Etch A Sketch, died Jan. 16 at the age of 86. Now, the brand's ad agency, Team Detroit, has crafted this tribute to the man.