Ford Is Using Instagram Perfectly for These 'Don't Like and Drive' Posts

Getting to the heart of the matter

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There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one—Blue Hive Brazil and Team Detroit's Instagram posts for Ford Motor Co.

The posts—the most recent one went up on Ford's global Instagram page last weekend—show photos taken from a driver's point of view, with the familiar Instagram heart covering up vulnerable pedestrians on the street. "Go further responsibly. Please don't like and drive."

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