TBWAChiatDay

Ad of the Day: A Greek Seaside Town Clamors for Photos in Apple’s Latest iPhone Ad

The iPhone 7 Plus takes such great portraits, everyone you run into on the street will want one—whether you actually know them or not.

Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film

Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and

This Company Is Creating Branded Highlight Videos for Canada’s Olympic Coverage

Canadian sports retailer Sport Chek has constructed a war room for its Olympics coverage, using real-time footage of the games to create supercuts highlighting Canadian Olympians for 90-second spots.

TBWA\Chiat\Day Names New Executive Leadership Team in Los Angeles

The Los Angeles office of TBWA\Chiat\Day announced a series of promotions today, naming three new leaders in its creative and strategy departments.

Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade’s New Olympics Spot

Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George and April Ross as well as their younger selves. 

Hosts Recommend How to Live in Tokyo, Paris or L.A. in Airbnb’s New Destination Marketing Spots

Today, Airbnb is rolling out its first destination marketing with spots focused on Tokyo, Paris and Los Angeles.

Put Away the Selfie Stick and Live Like a Local, Urges Airbnb’s New Campaign

Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf.

SAV Studios’ Founder Thinks Brands Should Have Content Studios of Record

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio

TBWA\Chiat\Day New York CEO on the Future of Super Bowl Advertising

Specs Current gig CEO of TBWA\Chiat\Day New York Previous gig Global creative president, TBWA Worldwide Twitter @Schwartzie14

5 Creative Trends You’ll Likely See When You Tune Into Super Bowl 50

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans ha