Hosts Recommend How to Live in Tokyo, Paris or L.A. in Airbnb's New Destination Marketing Spots

Campaign targets families

Today, Airbnb is rolling out its first destination marketing with spots focused on Tokyo, Paris and Los Angeles. Within the next iteration of its "Live There" campaign, from TBWAChiatDay, the company is showcasing how families use Airbnb as the company's new focal point, according to Airbnb CMO Jonathan Mildenhall.