"Nothing livens up a party quite like a big serving of Dick's." At least that's the promise of Dick's Pizza, an unfortunately named and even more unfortunately fictional restaurant created by agency Taxi Toronto for internet radio service SiriusXM. It almost feels like the brief for this viral play was, "How many penile jokes can you make in one minute?" And the answer is "a great many," because the resulting ad is bulging with innuendo:
If you're still obsessed with millennials, you've way behind the curve. Taxi Canada and BBDO Toronto both explain that you need to walk back to the very beginnings of life—newborns, fetuses, fertilized eggs, even sperm itself—to start building brand connections as early as possible, at least according to the parody videos below.
Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed.
Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5.
Tricked-out vending machines have become the vehicle of choice for brands to push all sorts of zany promotions or
Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.
Usually when you wake up and something weird has happened at a neighbor's house, you call the police and get the kids in the basement. But not Tuesday morning on a street in Calgary. People there got together and had coffee—at the new Tim Hortons on the block. Overnight, the chain secretly turned a residential home at 303 Oakfern Way into a fully functional pop-up restaurant. It opened, much to the surprise of nearby residents, at 6 a.m. Tuesday and stayed open until noon, when it abruptly closed—but not before demonstrating that Tim Hortons isn't just neighborly, it can sometimes actually be your neighbor. The stunt, orchestrated by by Taxi Canada, was part of a recruiting campaign, as the chain is trying to fill more than 2,000 positions. "We are inviting people to join us today to have a coffee and talk about maybe an opportunity to work at a local Tim Hortons in the Calgary area," said a spokesman. This follows a different stunt last month in which the chain totally blacked out one of its locations in Quebec—for more quasi-nefarious reasons. Check out more pics below from the #TimsNextDoor hashtag.
Uber, a mobile app that gives consumers an alternative to taxis, has hired President Barack Obama's former senior adviser David Plouffe to help the company wage political and legal battles against street-hail taxis and traditional car services.
Need a ride? Car service tech startups Lyft and Uber are launching eerily similar rideshare programs.