Past the buzzy control room, the group of hopeful audition-awaiting actors, the wannabe news readers and a table of untouched sandwiches, a leggy Taekwondo champion is trying to kick her co-star in the face without exposing her underwear. She fails. On Take 2, Angel (as she calls herself) guards her skirt as she uncorks an impressive leg kick, just missing her co-anchor Dennis in the head. For effects purposes, he immediately dons a green mask—which on camera will make it look as if Angel took his head off. It’s day two of the auditions for AOL Anchor Quest, which brought a thousand dreamers to AOL’s studios in New York where they tried out to become AOL's newest on-camera stars—all part of the company's grand experiment in launching live programming and possibly a second full-fledged live network. Just after Angel and Dennis depart, another would-be Kelly Ripa who seriously resembles Anne Hathaway takes her turn reading headlines on a missing boat in New Zealand and the release date for the movie version of Fifty Shades of Grey.
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York.
AOL has named Cyndi Stivers as editor in chief of AOL.com as it tries to make the portal relevant to Web surfers again.
So AOL has named Susan Lyne CEO of its brand group. This move is intriguing for numerous reasons. Among them are: How many CEOs can one company have? AOL already has Tim Armstrong, who is CEO of the company, and Ned Brody, who's CEO of AOL Networks.