Performance Marketing

Inside AOL’s Live Experiment

Anchor auditions, real-time video ads and an attempt at doing cable on the Web

By Mike Shields

July 1, 2013

Past the buzzy control room, the group of hopeful audition-awaiting actors, the wannabe news readers and a table of untouched sandwiches, a leggy Taekwondo champion is trying to kick her co-star in the face without exposing her underwear. She fails.

Mike Shields
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