With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
Super Bowl ads
If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl.
Specs Age 34 Claim to fame Model and actress; longest-running Victoria's Secret Angel in the brand's history (the annual Victoria's Secret Fashion Show airs Dec. 8 at 10 p.m. on CBS)
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach to an ever-growing range of work.
The cost of advertising during the Super Bowl continues to rise, setting CBS up for a record haul for next February's big game.
Do you ever remember a favorite ad campaign, but realize you've completely forgotten what the ad was actually trying to sell?
Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the most shared ad on Facebook ever?
Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model.
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.
The Super Bowl is mere weeks away, and NBC is confident that it will be the biggest yet. Seth Winter, evp of sales and marketing for NBC Sports Group and NBCUniversal News Group, reported during a conference call today that the Super Bowl XLIX host has sold 95 percent of its TV inventory to date, a rate faster than the last time the network hosted the big game in 2012.