As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. […]
Super Bowl 2014
Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history.
In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history.
Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag.
From Bob Dylan to Seinfeld via Pepsi, Transformers, Captain America, Stephen Colbert, Ellen and the rest, here is all you need to know about the 2014 Super Bowl ads in just 2 minutes. Mashed by Mac Smullen with music by Professor Kliq.
It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings.
Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens.
In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.
Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts.
Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social video site.