Here Are the Most Effective Ads of 2014 (So Far)
Brand Marketing
As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. [...]
Ratings ‘Falter’ as Super Bowl Disappoints
It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings.
JCPenney Isn’t Drunk Tweeting the Super Bowl—It’s Wearing Mittens
Performance Marketing
Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super [...]
Tide Will Try to Hijack Butterfinger’s Super Bowl Spot With Vines
Performance Marketing
In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.
Audi and The Onion’s Snapchat Super Bowl Goes for Quick Laughs
Performance Marketing
Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts.
H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads
Performance Marketing
Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social [...]