Super Bowl 2014

Here Are the Most Effective Ads of 2014 (So Far)

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. […]

How Portlandia’s Social Effort Pounced on Lame Super Bowl Game

Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history.

Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history.

A Play-by-Play From Jaguar’s Super Bowl Social Media Lair

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag.

Super Bowl Supercut: All the Ads in 2 Minutes

From Bob Dylan to Seinfeld via Pepsi, Transformers, Captain America, Stephen Colbert, Ellen and the rest, here is all you need to know about the 2014 Super Bowl ads in just 2 minutes. Mashed by Mac Smullen with music by Professor Kliq.

Ratings ‘Falter’ as Super Bowl Disappoints

It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings.

JCPenney Isn’t Drunk Tweeting the Super Bowl—It’s Wearing Mittens

Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens.

Tide Will Try to Hijack Butterfinger’s Super Bowl Spot With Vines

In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.

Audi and The Onion’s Snapchat Super Bowl Goes for Quick Laughs

Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts.

H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads

Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social video site.