Audi and The Onion's Snapchat Super Bowl Goes for Quick Laughs

For peeps who want something more than football on Sunday


Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts. The carmaker's efforts also include Snapchat while teaming up with The Onion, Adweek has learned, to produce humorous "snaps" all day Sunday.

Snapchat has quickly emerged in the last 18 months as the go-to social channel for consumers in their 20s or younger. While every brand likes to be top-of-mind with the kids, Audi's play appears to be driven by appealing to folks who might be actually interested in topics that have little to do with the Super Bowl.

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