Ratings ‘Falter’ as Super Bowl Disappoints

It’s all relative; blowout still delivers 96.9 million viewers

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It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings.

According to preliminary Nielsen data, Super Bowl XLVIII delivered an estimated 96.9 million viewers and a 34.4 rating in the adults 18-49 demo. While that’s down significantly from last year’s fast nationals (108.6 million viewers and a 38.5 in the demo), we won’t have a more accurate picture of how the numbers will shake out until the final live-plus-same-day numbers are released later today.

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