Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action
Performance Marketing
Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinte
How Brands Can Help the Summer Olympics—and Brazil—Thrive Again
Brand Marketing
As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact.
5 Things Marketers Can Do to Get in Shape for the Olympics … in Japan
Brand Marketing
Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad [...]
NBCUniversal Strikes Gold With Megawatt Olympics Deal
In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.
Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global
Brand Marketing
Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating Wil
iPhone Ads Beating Samsung Galaxy III Spots
All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List