Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinte
Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks.
ListenFirst is looking into which Team USA Olympic athletes are generating the most social engagement on a weekly basis exclusively for Adweek.
How NBC and Samsung's virtual reality partnership plays out during the Olympics could easily end up being one the most interesting things—to tech observers, at least—to emerge during the Summer Games over the next two weeks.
Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live S
As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact.
Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad is officially on.
In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.
Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating Wil
All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List