Summer Olympics

Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action

Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinte

Men Are Posting About Olympics Brands in Social Media Twice as Often as Women

Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks.

These Were the 10 Buzziest U.S. Athletes in the Olympics’ First Week

ListenFirst is looking into which Team USA Olympic athletes are generating the most social engagement on a weekly basis exclusively for Adweek.

The Olympics May Give Virtual Reality Its Long-Anticipated Close-Up

How NBC and Samsung's virtual reality partnership plays out during the Olympics could easily end up being one the most interesting things—to tech observers, at least—to emerge during the Summer Games over the next two weeks.

Snapchat’s 7 Brand Partners for the Summer Olympics

Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live S

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact.

5 Things Marketers Can Do to Get in Shape for the Olympics … in Japan

Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad is officially on.

NBCUniversal Strikes Gold With Megawatt Olympics Deal

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating Wil

iPhone Ads Beating Samsung Galaxy III Spots

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List