Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global

Will Lidstone and Tim Perlstein get new titles

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Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report to Razorfish CEO Pete Stein as they help drive their agency's increasingly international aims. The New York agency says it is actively evolving its organizational structure across the globe.

"[Asia Pacific] is definitely a major focus," Perlstein, the chief strategy officer, told Adweek. "We're also excited about building out our business in Latin America.



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