Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016.
UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.
For its latest marketing investment, Goldman Sachs is spending on Spotify. The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of recruiting younger candidates. The campaign includes a 30-second spot hinting at a few of the roles potential employees might be interested in.
For single music lovers everywhere, there's now even less of a need to talk to a girl (or a guy) wearing headphones.
This week, the Adweek staff is highlighting a Spotify-connected record player, Samsung's smart new earbuds and a multi-way wearable that can tell when you're getting stressed before you know it. […]
The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad spending to swell to $77.4 billion in 2017, up 16 percent versus this year, it's a domain that's poised to evolve even more rapidly.
Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did. It's been a little over a year since the streaming music service launched its Discovery Weekly feature, which has since become a must-listen fixture for customers around the world.
Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or