How CNN Made a Cisco-Sponsored Web Series About Progressive Cities
Performance Marketing
During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers.
Disqus Goes Native With Sponsored Comments
Performance Marketing
Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native [...]
BlackBerry Messenger Debuts Slate of Ad Products
Performance Marketing
BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week [...]
LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business
Performance Marketing
LinkedIn is looking more and more like a publisher these days.
Native Advertising Wasn’t Really So Viral in 2013
Performance Marketing
Are we so sure that all this sponsored content is worth the trouble?
Worries Grow That Facebook Is Overdoing It With Ads
Performance Marketing
Facebook has fully embraced its marketing side. Now the ad world is wondering how many sponsored posts are too many for a social network. All Web companies strive for an [...]